Level800-900
noun (名詞)
Positioning
(市場での)位置づけ、戦略的配置
💡 Usage & Nuance:
TOEICでは、マーケティング戦略において、自社製品やサービスを競合他社と比較して市場でどのように位置づけるか、という文脈でPart 7のビジネスレポートや戦略文書で重要です。
🔄 Paraphrase & Synonyms
placement
targeting
market strategy
📝 Business Examples
The company's new product positioning targets young professionals.
その会社の新製品の位置づけは若い専門家をターゲットにしている。
Part 5 Practice Quiz
Verify your vocabulary strength for "Positioning"
Successful market _______ is key to distinguishing a product from its competitors.
🎉 正解 / Correct!
解説: 「競合他社との差別化を図るための市場での位置づけ」というマーケティングの文脈で 'positioning' が適切です。
English: Market positioning is about how a product is perceived relative to competitors, crucial for differentiation.
English: Market positioning is about how a product is perceived relative to competitors, crucial for differentiation.
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