What does the TOEIC word "concept" mean?

The TOEIC word "concept" (noun (名詞)) means "概念、構想" in Japanese, widely used in business contexts.

Can you give a business example for "concept"?

Yes, a typical business example is: "The new advertising campaign is based on a unique concept." which translates to "新しい広告キャンペーンは、ユニークな構想に基づいている。".

Level600

noun (名詞)

concept

💡 Usage & Nuance: 新しい製品の「構想」、ビジネスモデルの「概念」など、抽象的なアイデアや計画を指す言葉として、Part 7のビジネスプランやマーケティング関連の文書で頻出します。

idea

notion

plan

The new advertising campaign is based on a unique concept.

新しい広告キャンペーンは、ユニークな構想に基づいている。

Verify your vocabulary strength for "concept"

The team is currently developing a new product _______ that will revolutionize the industry.

🎉 正解 / Correct!

解説: 業界に革命をもたらす新しい製品の「構想」を開発している、という文脈です。
English: The team is working on the initial idea or design for a revolutionary product.

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