満開や(まんかいや)満月(まんげつ)だけでなく、散り際(ちりぎわ)や蕾(つぼみ)、雲に(くもに)隠れた(かくれた)月などを愛でる(めでる)こと

Kenko suggested a uniquely Japanese aesthetic of 'incomplete beauty' and 'beauty of imagination': 'Cherry blossoms are not beautiful only when in full bloom. Flowers beginning to fall or buds before blooming have their own charm. For the moon, it's not only the full moon in a cloudless sky, but imagining the moon hidden behind clouds or on a rainy night is truly beautiful.'