Both 嘱 (しょく) and 望 (ぼう) are standard on'yomi. 嘱 means to entrust, and 望 means to hope or expect. Wrong readings like ぞくぼう mispronounce 嘱, and しょくもう mispronounces 望. It means to place high hopes or expectations on someone or something for the future, believing in their potential.

嘱 (しょく) も 望 (ぼう) も標準的な音読み。将来に期待をかけることを意味します。その人物や物に大きな希望を寄せる様子を表します。