A humble expression used when asking a superior for their guidance and encouragement, even if it is strict. It's often used at the end of a greeting or speech to a superior, as in 'I look forward to your continued guidance and encouragement.'

相手に、自分を励まし、厳しく指導してくれるようお願いする際の謙譲表現。「今後ともご指導ご鞭撻のほど、よろしくお願い申し上げます」のように、目上への挨拶やスピーチの結びで使われる。