rumor, reputation (often negative), public talk

💡 Nuance & Usage: Often refers to potentially damaging rumors or negative public perception, especially concerning products, places, or people, which may or may not be true. Differs from a simple 'rumor' (噂 - uwasa) by implying a broader public impact or damage to reputation. 事実に基づかない、あるいは事実と異なる情報が広まり、商品、地域、人物などの評判に悪影響を与える可能性があるものを指します。「噂（うわさ）」よりも、より広範な影響や評判への損害を含意します。