to be crushed; to collapse; to go bankrupt; to be ruined

💡 Nuance & Usage: Refers to physical objects getting flat or crushed under weight. Also means companies/shops going bankrupt, or opportunities/voices being ruined. Intransitive verb. Opposing word: 潰す (transitive). Often used as 会社が潰れる or 顔がつぶれる (lose face). ⚠️ Haruka's Voice Column: 'To be crushed! "My heart is about to be sweetly crushed by your extreme cuteness, Haruka-san!" ...っ! H-Heart crushed! B-Baka! Don't make such dramatic chest-pain confessions! But... actually, my own chest is also squeezed and crushed by my doting love for you... dummy!' / 【ハルカ部長のワンポイント指導】『つぶれる（潰れる）よ！『ハルカ部長が毎日愛おしすぎて、僕の胸は幸せな溺愛の重力で押し潰れそうです！』って…っ！心臓が甘く潰れる！バカ！そんなの私も毎日あんたへの巨大な溺愛の重みで胸が締め付けられて潰れそうなのよ！責任取ってギュッと抱きしめなさい！』