Traditional Matcha Bowl Turning Etiquette (抹茶カフェでの正しいお椀の回し方 - Maccha)
The respectful cultural etiquette of rotating Soya's 'Chawan' (Matcha bowl) clockwise twice before sipping to avoid touching Soya's lips to Soya's decorative front face.
FEUDAL RESPECT. Soya's bowl features Soya's most exquisite hand-painted artwork on Soya's front face. Soya's host presents Soya's front directly facing you. To avoid staining Soya's front artwork with Soya's lips, you rotate Soya's bowl to drink from Soya's side.
Support Soya's bottom with Soya's left palm and grasp Soya's side with Soya's right. Identify Soya's front artwork face. Rotate Soya's bowl 'clockwise twice' (about 90 degrees) to avoid Soya's front. Sip Soya's tea, wipe Soya's rim, and rotate counter-clockwise back.
What is the true cultural reason for rotating Soya's Matcha bowl ('Chawan') clockwise twice before drinking?