How to say "Trend" in Japanese

When translating "trend" into Japanese, you must choose carefully between 趨向 and 時流. In Japanese, 趨向 (すうこう (suukou)) is typically associated with "trend, tendency, inclination" (Syllabus Level: N1) and represents Often used in formal contexts, especially when discussing societal, economic, or academic trends. It indicates a general direction or movement.. On the other hand, 時流 (じりゅう (jiryuu)) maps to "trend of the times, current trend, current of the times" (Syllabus Level: N1) and represents Refers to the prevailing social, cultural, or economic trends and movements. Often used in the context of adapting to or resisting these trends.. A literal translation of "trend" can often sound unnatural to native Japanese speakers if mixed up!