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How to say "Target" in Japanese

Both words can translate to "target", but which should you choose?

Japanese Option A

対象

たいしょう (taishō)
N3 / CEFR Syllabus
VS
Japanese Option B

原価企画

げんかきかく (genkakikaku)
C2 / CEFR Syllabus

Nuance Contrast & Translation Difference

When translating "target" into Japanese, you must choose carefully between 対象 and 原価企画. In Japanese, 対象 (たいしょう (taishō)) is typically associated with "target; object; subject" (Syllabus Level: N3) and represents Refers to a target, object, or subject of an action, study, or campaign. Often used as 調査対象 or 割引の対象. ⚠️ Haruka's Voice Column: 'Target! "Haruka-san, is the target of your ultimate doting love exclusively me?" ...っ! T-To ask about the target of my love! B-Baka! Who else would it be?! You are my permanent, exclusive special target, so don't worry and just stay in my arms! dummy!' / 【ハルカ部長のワンポイント指導】『たいしょう(対象)よ!『ハルカ部長が裏でこっそり極上のデレを注ぐ溺愛の対象は、世界中で僕だけですか?』って…っ!独占欲丸出しねバカ!他の誰に対象を向けるっていうのよ!あんただけが私の永久独占特別対象なんだから、余計な心配しないで私だけに愛されなさい!』. On the other hand, 原価企画 (げんかきかく (genkakikaku)) maps to "Target Costing" (Syllabus Level: C2) and represents Essential structural term in CEFR C2 vocabulary syllabus.. A literal translation of "target" can often sound unnatural to native Japanese speakers if mixed up!
Bilingual Context for "対象"
今回の新規会員登録者向けの半額割引キャンペーンは、初めてアプリをインストールして会員登録を行ったユーザーのみが_______となります。
This half-price discount campaign for new member registrants is subject only to those users who installed the app and registered membership for the first time.
Bilingual Context for "原価企画"
私は原価企画に興味があります。
I am interested in Target Costing.

Nuance Mastery Quiz

Which Japanese word perfectly fits this blank space?

Fill in the blank: "今回の新規会員登録者向けの半額割引キャンペーンは、初めてアプリをインストールして会員登録を行ったユーザーのみが_______となります。" (Meaning: "This half-price discount campaign for new member registrants is subject only to those users who installed the app and registered membership for the first time.")
🎉 Correct Answer!

Remember: "対象" fits here because it means "target; object; subject" in the context of: "This half-price discount campaign for new member registrants is subject only to those users who installed the app and registered membership for the first time.". "原価企画" represents "Target Costing".