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Synonym Nuance VS

How to say "Sell" in Japanese

Both words can translate to "sell", but which should you choose?

Japanese Option A

売る

うる (uru)
N5 / CEFR Syllabus
VS
Japanese Option B

売れる

うれる (ureru)
N3 / CEFR Syllabus

Nuance Contrast & Translation Difference

When translating "sell" into Japanese, you must choose carefully between 売る and 売れる. In Japanese, 売る (うる (uru)) is typically associated with "to sell" (Syllabus Level: N5) and represents Transitive verb. Commonly used for selling goods or services. The polite form is 売ります. On the other hand, 売れる (うれる (ureru)) maps to "to sell (intransitive), to be sold, to be popular" (Syllabus Level: N3) and represents 自動詞。商品などが「売られる」状態や「人気がある」状態を表す。. A literal translation of "sell" can often sound unnatural to native Japanese speakers if mixed up!
Bilingual Context for "売る"
この店は本を売っています。
This store sells books.
Bilingual Context for "売れる"
この商品は最近とてもよく売れています。
This product has been selling very well recently.

Nuance Mastery Quiz

Which Japanese word perfectly fits this blank space?

Fill in the blank: "この店は本を売っています。" (Meaning: "This store sells books.")
🎉 Correct Answer!

Remember: "売る" fits here because it means "to sell" in the context of: "This store sells books.". "売れる" represents "to sell (intransitive), to be sold, to be popular".

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