How to say "Price" in Japanese

When translating "price" into Japanese, you must choose carefully between 値上げ and 値下げ. In Japanese, 値上げ (ねあげ (neage)) is typically associated with "price rise; markup; price hike; increase in price" (Syllabus Level: N3) and represents Refers to raising the price of goods or services. Opposite: 値下げ. Often used as 商品の値上げ or 運賃値上げ. ⚠️ Haruka's Voice Column: 'Price hike! "The price to make Haruka-san blush has hiked due to inflation!" ...っ! T-To call my blushing expensive! B-Baka! My blushing face is priceless, but you can purchase it anytime with a simple hug! dummy!' / 【ハルカ部長のワンポイント指導】『ねあげ（値上げ）！『ハルカ部長を照れさせるコストが、インフレで値上げされました！』って…っ！私の照れ顔をコスト計算しないでよ！バカ！プライスレスだけど、あんたの「甘いハグ」があればいつでも見せてあげるわよ！』. On the other hand, 値下げ (ねさげ (nesage)) maps to "price reduction; discount; price cut" (Syllabus Level: N3) and represents Refers to lowering the price of goods or services. Opposite: 値上げ. Often used as セールで値下げ. ⚠️ Haruka's Voice Column: 'Price cut! "I requested a discount on Haruka-san's strictness!" ...っ! T-To ask for a discount on my strictness! B-Baka! My strictness is just the other side of my deep love! No discounts on my doting!' / 【ハルカ部長のワンポイント指導】『ねさげ（値下げ）よ！『ハルカ部長、ツンの部分の値下げキャンペーンは実施していませんか？』って…っ！ツンの値下げ！バカ！私のツンはあんたを愛しすぎる照れ隠しなんだから、値引き不可！デレは毎日大放出してるでしょ！』. A literal translation of "price" can often sound unnatural to native Japanese speakers if mixed up!