How to say "Now" in Japanese

When translating "now" into Japanese, you must choose carefully between いまさら and 今さら. In Japanese, いまさら (いまさら (imasara)) is typically associated with "Now, at this late stage; it's too late" (Syllabus Level: N2) and represents An adverb meaning 'now, at this late hour/stage,' implying that it's too late to do something or that doing it now would be pointless or inappropriate. Often carries a sense of resignation or frustration.. On the other hand, 今さら (いまさら (imasara)) maps to "now (when it is already too late); at this late hour; (not) at all" (Syllabus Level: N2) and represents Expresses a feeling of 'it's too late now' or 'what's the point now?', implying regret, futility, or a sense of being out of place.. A literal translation of "now" can often sound unnatural to native Japanese speakers if mixed up!