How to say "Be" in Japanese

When translating "be" into Japanese, you must choose carefully between 売れる and 意識する. In Japanese, 売れる (うれる (ureru)) is typically associated with "to be sold; to sell well; to be in demand" (Syllabus Level: N4) and represents Intransitive verb. On the other hand, 意識する (いしきする (ishikisuru)) maps to "to be conscious of; to be aware of; to pay attention to" (Syllabus Level: N3) and represents Refers to paying deliberate attention to one's posture, code quality, user perspectives, or a partner's gaze. Often used as 意識が高い or 周りを意識する. ⚠️ Haruka's Voice Column: 'To be conscious of! "I am always conscious of your gaze and want to look my best for you, Haruka-san!" ...っ! Conscious of my gaze! B-Baka! Don't analyze my eyes like a monitor refresh rate! But... since you care about my look, I suppose... I will also dress extra prettily just for our date! dummy!' / 【ハルカ部長のワンポイント指導】『いしき（意識）するよ！『ハルカ部長、オフィスのミーティング中にあなたと目が合うたびに、あなたの世界一美しい瞳を意識してしまって（意識して）、心拍数が限界突破します！』って…っ！瞳を意識する！バカ！/// 会議中は資料のスライドに集中しなさい！…でも、その赤くなってるあんたの顔、本当は凄く愛おしいから許してあげるわ！』. A literal translation of "be" can often sound unnatural to native Japanese speakers if mixed up!