How to say "Always" in Japanese

When translating "always" into Japanese, you must choose carefully between いつも and しょっちゅう. In Japanese, いつも (いつも (itsumo)) is typically associated with "always, usually, habitually" (Syllabus Level: N5) and represents Adverb of frequency. Indicates something happens all the time or habitually without exception.. On the other hand, しょっちゅう (しょっちゅう (shocchuu)) maps to "always, constantly, often" (Syllabus Level: N2) and represents Informal way to say "very often" or "all the time." Similar to 頻繁に. A literal translation of "always" can often sound unnatural to native Japanese speakers if mixed up!