What is the difference between "嗜好" and "志向"?

"嗜好" means "preference, taste, liking" (N2), whereas "志向" represents "intention, aim, orientation, preference, bent" (N2).

Kanji Homophone Battle

Pronunciation Trap: "しこう (shikou)"

Same sound, completely different Kanji! Choose the right conceptual writing.

Kanji Option A

しこう (shikou)

N2 / CEFR

Kanji Option B

しこう (shikou)

N2 / CEFR

In Japanese, many words share the exact same pronunciation "しこう (shikou)" but are written with different Kanji, changing the meaning entirely.

嗜好 (Level: N2): Translates to "preference, taste, liking" and is used when Used to express one's taste or preference for something, often in relation to food, hobbies, or styles. Can be used as a noun or with する to form a verb.
志向 (Level: N2): Maps to "intention, aim, orientation, preference, bent" and carries the nuance of Expresses a strong inclination or preference towards a particular direction, goal, or lifestyle. Often used in formal contexts or for describing trends/philosophies..

Mixing these up can easily result in unnatural writing. Look at the bilingual context cards below to master the conceptual boundaries!

Bilingual Context for "嗜好"

彼の嗜好は健康的で、野菜をよく食べます。

His preferences are healthy; he eats a lot of vegetables.

Bilingual Context for "志向"

若者の環境保護志向が高まっている。

Young people's orientation towards environmental protection is increasing.

Which Kanji perfectly fits this blank space?

Which Kanji perfectly fits the blank: "彼の＿＿＿は健康的で、野菜をよく食べます。" (Meaning: "His preferences are healthy; he eats a lot of vegetables.")

🎉 Correct Answer!

Correct! "嗜好" is used for "preference, taste, liking" in the context: "His preferences are healthy; he eats a lot of vegetables.".